In June, when Salesforce purchased Demandware for $2.8 billion - its largest purchase - CEO Marc Benioff called it another "billion-dollar cloud." Commerce Cloud's direct integration with Facebook and Instagram connects your product catalog to these platforms and places the Facebook activity tracking pixel on your site." "With Dynamic Ads, Commerce Cloud customers can extend their brand and products to an enormous - Facebook has over 1.1 billion daily active users - audience, drive shoppers back to their site and ultimately increase conversion and sales," Gordon Evans, vice president of product marketing for Commerce Cloud at Salesforce, said in a blog post. The integration is intended to make it easier for consumer companies to better reach their audiences and present them with easy and efficient buying opportunities. The largest Salesforce acquisition of 2016 continues its development in 2017, as Commerce Cloud, formerly Demandware, and integrates with Facebook Dynamic Ads. Commerce Cloud to integrate with Facebook Dynamic Ads Financial terms for the Quip acquisition of Unity&Variety were undisclosed. The acquisition was one of a group that totaled more than $5 billion in 2016.
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Salesforce purchased Quip for $582 million plus previous investments. It's these productivity tools that Lepofsky believes caught Salesforce's attention and led to the Quip acquisition. "We're hyped to announce that starting today we'll be continuing our work with our talented friends over at Quip, a Salesforce company." "Here at Unity&Variety we've been cranking on some new productivity tools," the site said. The company's website was thin on details, with just one paragraph of text beneath Unity&Variety&Quip&Salesforce, using a popular meme format to announce the deal. The Quip acquisition of Unity&Variety is intended to add creative and visual elements to Quip, according to public reports. "Integrating its business process into collaboration provides a compelling user experience. "With Salesforce IQ (email and calendar) and Quip (documents and chat), it's clear Salesforce wants people doing their work within Salesforce tools," said Alan Lepofsky, vice president and principal analyst at Cupertino, Calif.-based Constellation Research Inc. The Quip acquisition by Salesforce was a move toward a more complete collaboration platform for its users, and it seems the document management company is doing its part to beef up its offerings. Quip, which was purchased by Salesforce in August, bought Unity&Variety, a San Francisco-based productivity tool company that was founded in 2015.
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